Portfolio

Communications, Engagement & Creative Services Case Studies

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Proven Results Across Complex Communications Challenges

reVerb Communications delivers strategic communications, stakeholder engagement, creative services, and media relations for clients facing complex, high-stakes communications challenges. From multi-year LRT construction programs and municipal infrastructure to non-profit campaigns, festival branding, and organizational communications, our portfolio demonstrates measurable results across diverse sectors and project types.

Our work includes:

  • Major infrastructure and construction projects (LRT, highways, municipal capital programs)

  • Non-profit and community organizations (fundraising campaigns, public awareness, event communications)

  • Creative and branding initiatives (festival marketing, visual identity, social media strategy)

  • Municipal and government communications (policy engagement, public consultation, crisis management)

  • Corporate and organizational communications (media relations, change management, thought leadership)

We've engaged hundreds of thousands of stakeholders, managed complex public consultations, secured significant media coverage, and provided strategic communications for projects and initiatives valued in the billions. These case studies represent real projects with quantified results.

Some of our CLIENTS

Where You’ll Find Us

Featured Case Studies and Project Profiles

Our portfolio demonstrates strategic communications and stakeholder engagement across multiple sectors and project types:

Infrastructure & Construction: LRT communications, highway projects, municipal capital programs, construction stakeholder engagement, public infrastructure consultation

Creative & Branding: Festival marketing and visual identity, event branding, social media strategy, photography campaigns, organizational rebranding

Non-Profit & Community: Fundraising campaign communications, community organization support, public awareness initiatives, volunteer engagement, event marketing

Municipal & Government: Municipal communications, public policy engagement, community consultation programs, crisis communications, public facility projects

Media Relations & Public Affairs: Media strategy and relations, spokesperson training, thought leadership positioning, issues management, reputation protection

Corporate & Organizational: Change management communications, employee engagement, leadership communications, internal strategy rollout

Below are featured examples demonstrating our approach and results across these areas.

Case Study: Pop-Up Event
Rachel Rae Rachel Rae

Case Study: Pop-Up Event

When wildfire smoke blanketed Edmonton with an AQHI rating of 10+ on event day, reVerb's pop-up booth strategy for Valley Line West LRT needed real-time adaptation. The team pivoted quickly, delivering strategic engagement that reached thousands of future transit riders at the Downtown Campus Block Party, proving that effective event activation requires serious planning, creative problem-solving, and the agility to execute under pressure.

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Case Study: Street Teams
Rachel Rae Rachel Rae

Case Study: Street Teams

reVerb Communications delivered a Street Team program for the Valley Line Southeast and Valley Line West LRT projects that brought real-time outreach directly into Edmonton communities. The team engaged residents often missed by traditional communication methods, shared safety information, answered project questions, and built public confidence during construction. With more than 100 events and nearly 20,000 interactions, the program broadened awareness, supported city staff, and set a new benchmark for accessible, in-person engagement.

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What Makes These Projects Successful?

Expertise in Complex, Stakeholder-Facing Communications:

Whether managing LRT construction community relations or launching non-profit campaigns, we excel at communications where stakeholder trust, technical accuracy, and strategic clarity matter. We handle difficult conversations, build coalitions, and navigate environments where getting communications wrong has consequences.

Strategic Problem-Solving, Not Templates:

We don't apply generic formulas. Each project—infrastructure, creative, non-profit, or corporate—gets customized strategy based on specific stakeholder dynamics, objectives, and constraints. Folk festival branding requires different expertise than LRT stakeholder engagement, and we deliver both.

Infrastructure Communications Specialization:

Our infrastructure and construction expertise is a competitive differentiator. We understand engineering terminology, construction timelines, regulatory processes, and municipal decision-making. When competitors struggle with technical complexity, we translate it clearly. This expertise also informs our work in other sectors—we bring analytical rigor and systems thinking to every project.

Hands-On, Embedded Approach:

We embed with client teams, attend meetings, work on-site when needed, and become trusted advisors. Whether supporting multi-year LRT programs or sprint-based creative campaigns, we integrate with your operations rather than staying at arm's length.

Quantified, Defensible Results:

Our case studies include measurable outcomes: stakeholder interactions, media impressions, engagement metrics, event attendance, fundraising results, and project milestones achieved. We measure what matters and report transparently.

Alberta & Canadian Experience:

We understand Alberta's regulatory environment, municipal processes, media landscape, community dynamics, and non-profit sector—local knowledge that improves execution and reduces risk.

City of Edmonton Logo

Brad Smid
Former LRT Project Delivery Director, City of Edmonton | Current Assistant Deputy Minister - Alberta Infrastructure

"reVerb was my trusted advisor and communications partner on the Valley Line LRT program for over a decade. Each and every day, reVerb showed up with expertise, creativity, business acumen and a passion for project success. reVerb always had the client’s best interests in mind when navigating the complex world of public communication, marketing and stakeholder engagement."